Target Audience

Every magazine or media product needs a target audience for it to sell effectively
From my magazine research - most of the magazines are based at around 17-30 years of age - both genders.
My magazine will be following these groups in general.

The teenage/young adult market - Indies Scenesters, Hipsters, Trendies and Craft Kids.

Indie Scenesters - Those who want to be ahead of the current market. Fashion conscious Styles: Tight, Vintage, Independant (basically not mainstream). These are the ones breaking away from the crowd. Festival goers. Ever changing list of bands they like. Rely heavily on the internet and quite high on magazines. Retail interests include American Apparell, Uni Qlo and Urban Outfitters. Bands that not many have heard of are high on the list of importance.


Hipsters - Like also to be ahead of the game. Prefer to be recognised as the trendsetters. Live life to the fullest. More affluent than indie scenesters and highly retailed fashion items are of great interest. Fashion is very important. Slightly retro mind set. The snap back generation. Also interested in gadgets and latest technology. Always out and about..don't stay in!


Trendies - Got the cash to splash. Early to mid 20s and very middle class. Likes: Urban Outfitters/Topshop. Educated well with a like for reading on current/mainstream affairs.

Craft Kids - Making the best of what they have. Retro taste. "Make do and mend". Like anything with a guitar or bass. The different and independent members of society. Creative and have a good ear for musical talent. Positive and excitable people.