Double Page Spread Research

 The double page spread ultimately shows the artist in a good or a bad light - the bottom line is that it should reflect their core personality effectively. A bit of comedy and banter never goes amiss in the double page spreads as musicians are generally the excitable and creative members of society so they should be shown this way. The colloquial language helps the audience understand the person in the interview and can relate to them as an every day person - as they aren't speaking like a grammatical robot. I think the audience appreciates honesty and the person being open as it adds drama as well as creating an interesting topic of conversation. The interviewer and interviewee must click as well and be on the same wavelength as if just a casual conversation between two mates. I think the other thing that attracts the reader or can uninterest them is the structure and format. If there is too much 'waffle' then the audience has no where of interest to read and nothing is separated. If you are someone that doesn't like reading too much then massive chunks of text look UGLY. By grouping the interview into paragraphs-  one per question - you can read the bits that are actually of some interest to you. It also makes the page very presentable and not like some kind of pretentious broadsheet newspaper.
The images are very high quality and are generally in some sort of relation to the content of the article. For example - Nergal Behemoth's feature is titled "Crimbo on a beach for the black berserker?". There is a picture of him being his nutter self with a christmas tree-simple yet effective. The blue theme is a constant also. The questions and response are segregated. I can also see a reoccuring addition of a quote enlarged. Normally its comical or just plain stupid - therefore also comical.
 The name of the artist is the largest at the top of the page for all the shown. Then a brief description to lead into the article - acting the same way as a blurb does on a book. It is more of a statement. " Music's got a new big gob - Example has already pissed off half the pop world with his tongue-lashings, so Dan Martin got him to deliver his verdicts on the pressing issues of the day" Simple but written with character and a good sense of humour. EVERYTHING IS WRITTEN IN A CASUAL AND INTERESTING WAY. None of this essay format/senior school examination writing style. It's as if it is the first thing that comes to your head written down. The stereotypical of a successful artist in the business of rock or some other genres is that they do not care what people think of them and are arrogant. I think their open honesty is respected and appreciated - this is what sell the magazines. Example's feature is actually based as you can see on him being gobby. I actually have Example on twitter and he loves a good bitch - so as a customer I could relate to this (some of his offensive tweets are shown). I think arrogance is healthy in a muscian as long as they can back it up and the double page spreads seem to show this arrogant side. As they are opinionated as well the drama increases with every question. I can see the key is for the interviewer to ask probing questions as the interviewee will most probably answer them. The double page spread ultimately shows the artist in a good or a bad light - the bottom line is that it should reflect their core personality effectively. A bit of comedy and banter never goes amiss in the double page spreads as musicians are generally the excitable and creative members of society so they shoulkd be shown this way. The colloquial language helps the audience understand the person in the interview and can relate to them as an every day person - as they aren't speaking like a grammatical robot. I think the audience appreciates honesty and the person being open as it adds drama as well as creating an interesting topic of conversation. The interviewer and interviewee must click as well and be on the same wavelength as if just a casual conversation between two mates.
There is also no censorship in terms of language - the stars can say what they like. There often is a "I don't give a f*ck" somewhere. As most customers in the audience are late teenage years or in their twenties they can get away with it. Also makes it more informal and brutally interesting.
In terms of house style - there is definitely a case of continuity. The colours of the image also have to agree with schemes on the page itself. For example in the feature with Ian Watkins, he is holding some misletoe or something (I think? but anyway it's green thats the main point). This colour is echoed in the font colour at the top of the page therefore there is a nice contrast and relation. Ultimately the colours have to agree with each other like the All American Rejects page where there is a desaturated picture with a theme of red white and black. Example's page has a reoccuring appearance of electric pink which is used as column headers and filler. I have to try and establish a decent colour scheme to make my page seem tidy and together