Evaluation Question 4

Who would be the audience for your media product? 

My target audience was identified as the alternative/indie crowd. Using Channel 4's 'UK Tribes' grouping system I could find out what the 'Indie Scenesters' specifically liked in terms of fashion, music, media forms and their lifestyle choices. I highlighted at the start in my research that my magazine would be designed for an alternative/indie young audience - 17-35 generally. Psycograhpically, my audience would be a mix of mainstreamers, aspirers and carers in terms of their socio-economic groups. 

In terms of fashion the style is very wide and comprehensive as indie styling can be perceived in many different ways whether retro, bright coloured or effortless for example. I believe my magazine would target this audience very effectively. My clothing choices are in keeping with the research I had done before the construction of the magazine (see below). My styling is casual yet tasteful and the brands reflect this indie culture effectively. The audience can relate to this easily and the magazine itself can be recognized as one that covers all bases in the alternative scene. By referring to my spider diagram (bottom) it clearly shows that the media consumption within this target audience leans strongly towards magazines showing that this would be an excellent sales opportunity and there is already a proven market and demand for such material so mine was designed to fit right into this gap.

 My personal music tastes would fit into this group therefore I already had some background knowledge into what would be appropriate to include into my magazine to appeal to this audience. By mentioning bands such as Kasabian, The Black Keys, Moby and having retro twists like Axl Rose I feel really optimizes the genre of music which fits evenly into the indie/alternative culture. Not only does this appeal to the younger members but also to the older generation of the group.