When looking at the circulation figures from Mag ABC on the most popular music magazines in Britain, Bauer Consumer Media stands out by having 'KERRANG!' and 'Q' placed firmly and successfully amongst other popular magazines. As my magazine was influenced and inspired by these magazines initially it would appear that 'XLR' magazine would fit perfectly within Bauer's media productions due to it's general genre similarity to it's existing products in the musical industry.
"Bauer Media reaches over nineteen million UK adults across multiple media channels" - this quote is published on their website and this strongly optimizes my target audience of young adults in a sense which would be a huge advantage if my target audience corresponded with theirs.
Our business is built on millions of personal relationships with engaged readers and listeners. We connect audiences with compelling content, whenever, wherever, and however they want. Our unique insight allows us to work closely with our customers to develop innovative solutions that create a difference to their business." Not only does Bauer clearly branch out into other areas of media such as radio and other types of magazine such as gossip although this is irrelevant and perhaps too mainstream for my audience. The evidence does suggest on the other hand that the company of Bauer is strong financially, has many connections and also is a well respected brand.
On the website of Bauer Media it states that the audience of 'Q' is composed of 'passionate, engaged and open minded readers.' It also shows that 75% of it's readers are male and 25% female along with 'Mojo' (approx). When you look at other magazines such as 'Zoo' and 'FHM' also produced by Bauer it can be considered that as a media company, the main focus is on the male market. However, the gossip magazines like 'heat' are strongly directed towards the more obvious female crowd suggesting Bauer's products are not necessarily focused predominantly on a more male dominated audience. It also states that the general age gap targeted is between 15-35 years of age which I have frequently mentioned and also focused my magazine on this specific age range. I believe that the detail and structure of my magazine follows a strong relation towards these already established and popular magazines - produced by Bauer.
When comparing Bauer to other media institutions such as IPC media, there can be some similarities to be noted in the music magazines that are produced. 'NME' of course as a rival to Bauer's productions, shows many of the same themes as 'Q' for example such as it's content. Like 'Kerrang' furthermore it is also released weekly. 'NME' is also the most widely used music website in Europe with 4 million users globally which could suggest the dip in circulation figures. 'Uncut' magazine is also produced by IPC media but it is recorded that the average user is around 37 years of age which does not fit into my proposed target audience. It also does not carry the same corporate identity and branding as 'Q' and 'NME' which have developed into music channels and radio stations showing their aspiration to expand further.
In terms of international recognition and corporate branding both the media institutions in question are very popular as well as dominant. In terms of target audience and due to the many different links that Bauer has I believe that my 'XLR' magazine would be better suited here as it can be seen as a unique alternative weekly magazine that they produce - Q being in this genre is produced monthly and therefore 'XLR' could compete weekly with 'NME' for the best alternative/indie magazine. This is acknowledging a gap in Bauer's comprehensive and affluent market.
On the website of Bauer Media it states that the audience of 'Q' is composed of 'passionate, engaged and open minded readers.' It also shows that 75% of it's readers are male and 25% female along with 'Mojo' (approx). When you look at other magazines such as 'Zoo' and 'FHM' also produced by Bauer it can be considered that as a media company, the main focus is on the male market. However, the gossip magazines like 'heat' are strongly directed towards the more obvious female crowd suggesting Bauer's products are not necessarily focused predominantly on a more male dominated audience. It also states that the general age gap targeted is between 15-35 years of age which I have frequently mentioned and also focused my magazine on this specific age range. I believe that the detail and structure of my magazine follows a strong relation towards these already established and popular magazines - produced by Bauer.When comparing Bauer to other media institutions such as IPC media, there can be some similarities to be noted in the music magazines that are produced. 'NME' of course as a rival to Bauer's productions, shows many of the same themes as 'Q' for example such as it's content. Like 'Kerrang' furthermore it is also released weekly. 'NME' is also the most widely used music website in Europe with 4 million users globally which could suggest the dip in circulation figures. 'Uncut' magazine is also produced by IPC media but it is recorded that the average user is around 37 years of age which does not fit into my proposed target audience. It also does not carry the same corporate identity and branding as 'Q' and 'NME' which have developed into music channels and radio stations showing their aspiration to expand further.
In terms of international recognition and corporate branding both the media institutions in question are very popular as well as dominant. In terms of target audience and due to the many different links that Bauer has I believe that my 'XLR' magazine would be better suited here as it can be seen as a unique alternative weekly magazine that they produce - Q being in this genre is produced monthly and therefore 'XLR' could compete weekly with 'NME' for the best alternative/indie magazine. This is acknowledging a gap in Bauer's comprehensive and affluent market.
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